Nous savons tous aujourd'hui à quel point la planète est en danger. Le réchauffement climatique est plus que préoccupant. Pour que les choses changent, il nous faudra tous modifier en profondeur nos comportements. Une véritable prise de conscience doit s'opérer. L'annonce d'un Grenelle de l'environnement ne suffit pas. Attendons les résultats car pour l'instant celà reste du domaine de la communication et a pour seule conséquence d'épuiser et de diviser les associations environnementales.
Un combat idéologique est en cours : d'un côté ceux qui croient qu'il faut que chacun se sente pleinement concerné par l'avenir de la planète et s'engage sans réserve pour améliorer son sort. De l'autre, ceux qui adoptent encore une attitude empreinte de cynisme face aux questions environnementales. Comme Mac Donald's dans sa dernière campagne publicitaire.
Aussi les citoyens contre le cynisme ont-ils décidé de se transformer pour l'occasion en clowns contre le cynisme et de rendre une petite visite à Ronald pour rappeler que non, décidément, le cynisme ne nous fait vraiment plus rire !
Le texte lu par les Clown contre le cynisme :
" On n'a rien contre Mac Do. Bon, c'est clair qu'on n'y mange pas tous les jours. Loin de là. Mais une fois de temps en temps c'est pas désagréable. En plus Ronald est un collègue. Par contre, ce qu'on n'aime pas c'est quand Mac Donald se vante d'avoir climatisé l'ensemble de ses restaurants. Dans sa dernière campagne d'affiche, Mac Do dit " non au réchauffement de la clientèle ! " On aimerait que Mac Do nous dise avant tout ce qu'il fait pour compenser les gaz à effet de serre émis par ces équipements. Car la clim' est consommatrice en gaz à effet de serre et nuit donc à l'environnement. Mais alors Ronald c'est quoi l'idée ? Non au réchauffement de la clientèle mais oui au réchauffement de la planète ? Désolé mais nous, le cynisme, ça nous fait plus rire ! Comme nous faites-le savoir ! "
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